# Strategy Binder ## Website Strategy Binder Cow House Auction — Website Strategy Binder Confidential Search this binder… | Label | Value | Sub-label | | --- | --- | --- | | Notes Flagged | 20+ | across the site | | Critical — Fix First | 3 | can cost calls | | Pages Reviewed | 5 | Mercantile pending | | Correct Office Line | 505-801-8393 | use everywhere | | Full Tune-Up | ~$500 | best-value path | Overview Section 01 · Briefing Cow House Auction — Full-Site Website Review Prepared by Megan · Photography & Web Design · Four Corners, NM Hi Erica — I went through the whole site (everything but Mercantile) and pulled together what I found, grouped by priority. A few of these could actually cost you calls or customers, so I put those first. None of it is meant as criticism — the bones are good, and the Market Report is clearly kept right up to date. I'd be glad to handle any or all of this. While I was on the site I also jotted down the small things that would be quick to polish, plus a couple of bigger ideas that could really make it shine. None of it is urgent, and I'd be glad to handle any or all of it — I'm sharing it here so you have a clear picture either way. The bones are good — and the Market Report is clearly kept right up to date. **Reviewed:** Home, Upcoming Sale Info, What's Happening, Market Report, and Contact. Mercantile not yet reviewed in detail — happy to look it over too. Roadmap Section 02 · Strategy Priority Roadmap What to fix first, and in what order — a focused tune-up, not a teardown. The site already has good bones and the Market Report appears to be actively maintained. The issue is not that the site needs a full rebuild. The issue is that a handful of accuracy problems and image-based updates make it look less current than it actually is. The most efficient approach is a focused tune-up, not a teardown. The highest-risk items are the ones that can cost calls, create confusion, or send buyers and haulers to the wrong information: conflicting phone numbers, an incorrect holiday label, stale upcoming-sale graphics, inconsistent sale times, and key information trapped inside images. Recommended strategy: fix the customer-facing accuracy issues first, then create one master information standard, then convert the highest-value image content into editable website text. After that, update the visuals with fresh daytime photography and set a simple upkeep rhythm so the same issues do not come back. | Goal | Detail | | --- | --- | | Primary goal | Stop customer confusion, make weekly updates easier, improve local search visibility, and make the site look more current without rebuilding everything from scratch. | | Fastest win | Correct the phone-number mismatch, remove the incorrect holiday label, replace stale sale graphics, and fix visible typos. | | Best-value path | Full Tune-Up: quick cleanup + real-text conversion + photo refresh, then optional seasonal upkeep. | | Priority | Problem | Best Method | Timing | | --- | --- | --- | --- | | 1 | Conflicting phone numbers, wrong holiday label, stale sale carousel, visible typos. | Same-day accuracy cleanup before any design work. | 0–1 day | | 2 | Different address formats, sale-time mismatch, inconsistent menu capitalization. | Create one master site standard and update all pages to match it. | 1–2 days | | 3 | Critical info lives inside graphics, making it harder for Google, screen readers, and staff updates. | Move sale info, FAQ info, address, and contact details into real website text. | 2–4 days | | 4 | Dark or blurry homepage image and limited visual trust signals. | Half-day photo refresh: yard, pens, livestock, office, Mercantile products. | 1 shoot + edit | | 5 | Dated graphics can become stale again. | Monthly upkeep checklist and reusable editable templates. | Monthly | Fix First Section 03 · Critical Fix First — These Can Cost Calls or Customers Top priority. Each of these can quietly send a customer to the wrong place. | Issue | Detail | | --- | --- | | Two different phone numbers on the site | The FAQ graphic lists the hauling-permit line as 505-493-3893, but the Contact page, the hauling-permit text, and the official Market Report letterhead all say 505-801-8393. An out-of-state hauler reading the FAQ could call the wrong number. **Why it matters:** an out-of-state hauler reading the FAQ calls a dead number and never reaches you. The letterhead and Contact page agree on 505-801-8393, so the FAQ graphic looks like the one to correct — worth a quick confirm. | | “Memorial Day” on the June 15 sale note | The “Next Sale — Monday, June 15, 2026” block is labeled Memorial Day, but Memorial Day 2026 was May 25. June 15 isn't a holiday. **Why it matters:** a wrong holiday label makes folks second-guess your hours. Remove or correct it. | | The “Next week” carousel shows old dates | The “Upcoming Sales” graphics are dated February 2026, and the Save-the-Date / Bull Sale graphics are April 2026 — all sitting under a heading that says “Next week.” **Why it matters:** stale dates make an active business look abandoned. Swap in current graphics or pull them down until the next one's ready. | Text Fixes Section 04 · Quick Wins Quick Text Fixes A few minutes each. | Issue | Detail | | --- | --- | | “JEWERLY” should be “JEWELRY” | Misspelled in the “What We Offer” graphic (it appears in more than one spot). | | “what your are bringing” → “what you are bringing” | Small typo inside the FAQ graphic. | | “coggins test on for equine” reads awkwardly | Something like “draw blood for Coggins tests on equine” is cleaner. | | Duplicate “Terms and Conditions” link | It's listed twice in the footer — one can be removed or relinked. | | “Site Content” placeholder title | That's the website-builder's default heading, still showing on the What's Happening page. Rename it to something meaningful (e.g., “Weekly Sale Info”). | | Inconsistent menu capitalization | The nav mixes styles: “Upcoming Sale Info,” “whats happening?,” “Market Report,” “Contact,” “MERCANTILE.” Pick one style, and add the apostrophe to “What's” (it's in the body text but missing in the menu and section header). | Worth Tidying Section 05 · Consistency Also Worth Tidying Consistency details that make the site read cleanly. | Issue | Detail | | --- | --- | | Town spelled “Kirkland” on the Contact flyer | The logo and the rest of the site correctly say “Kirtland.” | | Sale times on the Contact flyer don't match | The flyer lumps “sheep, goats and cattle” at 11:00, but the homepage and What's Happening page correctly split sheep & goats at 11:00 and cattle at 1:00. The flyer is the odd one out — mismatched times send people in at the wrong hour. | | Address written a few different ways | “4002 US 64” vs “4002 US Highway 64,” and the ZIP (87417) appears in some spots but not others. One consistent format reads cleaner: 4002 US Highway 64, Kirtland, NM 87417. | | Office & Mercantile share one phone number | Both list 505-801-8393 — likely on purpose, just worth a quick check it isn't a copy-paste leftover. | | A lot of key info lives inside images | The Next-week, FAQ, and What-We-Offer panels are all graphics, not text — so Google can't read them, screen readers can't either, and they're slow to update. That's also why the old dates lingered. Setting this as real text fixes several problems at once. | Home & Contact Section 06 · First Pass Quick Fixes — Home & Contact From the first review pass · 5–10 minutes each. | Issue | Detail | | --- | --- | | Town spelled two ways | The Contact-page flyer reads “Kirkland,” while the logo and homepage correctly say “Kirtland.” Worth a quick correction so it matches everywhere. | | Sale times don't match | The homepage lists sheep & goats at 11:00 am and cattle at 1:00 pm, but the flyer says “sheep, goats and cattle” all at 11:00 am. One is off — and mismatched times can send people in at the wrong hour. | | Address written three ways | Homepage hero says “4002 US 64,” the flyer says “4002 US Highway 64,” and the flyer leaves off the ZIP (87417) that the homepage includes. Picking one format keeps it tidy. | | Missing apostrophe in the menu | The nav reads “WHATS HAPPENING?” while the homepage body says “What's Happening.” Small detail, but it sits right in the menu. | | Same phone for both listings | The Office and the Mercantile both show 505-801-8393 — likely on purpose, just worth a double-check that it isn't a copy-paste leftover. | Bigger Upgrades Section 07 · Polish Bigger Upgrades — Worth the Extra Polish Higher-impact improvements. None of it is urgent. | Upgrade | Detail | | --- | --- | | Put the sale info in real text | On the flyer, the date, times, address, and “concession stand on site” are all baked into an image. Search engines can't read images, so this info is invisible to Google — and to anyone using a screen reader. Setting it as actual text helps new customers find you. | | Refresh the homepage photo | The hero background is a dark, slightly blurry dusk shot. A crisp daytime image of the yard, pens, or livestock would instantly lift the whole page — an easy win, and right up my alley. | | Make the address tappable | On Contact, the phone and emails are clickable, but the street address only lives inside the image. Adding it as plain text lets visitors tap to open maps or tap to call. | | Switch long italic text to regular | The homepage info block is set in italics. Big chunks of italic are harder to read — regular weight would feel cleaner and more legible. | | Trim to one logo per screen | The masthead logo and the white-box hero logo both appear at the top of the homepage. Showing just one would feel less repetitive. | | Keep the flyer evergreen | The “WE ARE OPEN” flyer is hard-dated to a single Monday, so it goes stale fast. A reusable version (or a quick weekly swap) saves the upkeep. | My Wheelhouse Section 08 · Upgrades Upgrades — My Wheelhouse Where I can take the most off your plate. | Upgrade | Detail | | --- | --- | | Fresh photography | The homepage hero is a dark, slightly blurry dusk shot. Crisp daytime images of the yard, pens, and livestock — plus clean product shots for Mercantile — would lift the whole site. | | Convert image-based info to real text | Better for search, accessibility, and fast weekly updates. | | A simple system to keep graphics current | So the seasonal Save-the-Dates and “Next week” panels never go stale again. | Already Working Section 09 · Strengths Already Working — Don't Touch These Strengths worth protecting. | Strength | Detail | | --- | --- | | Your Market Report is current and clean | The thing buyers check most is exactly right. | | The overall structure is solid | The page set — Home, Sale Info, What's Happening, Market Report, Contact, Mercantile — covers what people need. | | Contact phone and emails are already clickable | We just extend that to the address. | Source of Truth Section 10 · Standard Create One Source of Truth The site has the same information written multiple ways. One master standard stops the mismatches. The site has the same information written multiple ways. That is how mismatches happen. The most efficient fix is a simple one-page master standard that every page, flyer, graphic, and future update follows. | Information | Recommended Standard | Where to Use It | | --- | --- | --- | | Business name | Cow House Auction | Header, footer, page titles, graphics, Market Report references. | | Address | 4002 US Highway 64, Kirtland, NM 87417 | Contact page, homepage, footer, map link, sale flyers, Google Business profile. | | Town spelling | Kirtland | Correct any graphic or flyer that says Kirkland. | | Sale times | Sheep and goats: 11:00 AM. Cattle: 1:00 PM. | Homepage, What's Happening, Contact page, flyers, sale graphics. | | Phone | Confirm once before publishing. Current matching sources point to 505-801-8393. | Contact page, FAQ, hauling-permit text, footer, graphics, Market Report references. | | Navigation style | Home · Upcoming Sale Info · What's Happening · Market Report · Contact · Mercantile | Main menu and mobile menu. Keep capitalization consistent. | Once this standard exists, future updates stop being guesswork. Every weekly change should be checked against this one source before it is published. Real Text Section 11 · Content Convert Image-Based Info Into Real Text Keep the graphics if they look good — just don't make them the only place the info lives. A lot of the most useful information is currently inside graphics: Next-week panels, FAQ details, What-We-Offer information, and the Contact flyer. That creates three problems at once: the text is harder to update, it is weaker for search visibility, and it is less accessible for visitors using screen readers or small mobile screens. The fix is not complicated. Keep the graphics if they look good, but do not make them the only place the information exists. Put the same important details directly on the page as real text underneath or beside the graphic. | Current Issue | Better Method | Why It Works | | --- | --- | --- | | Sale date and times only inside a graphic. | Add a real-text Next Sale block above the image. | Faster to edit weekly, easier to read on phones, and stronger for local search. | | FAQ inside a graphic. | Convert FAQ into collapsible or simple text sections. | Customers can find answers faster, and typos can be corrected without remaking an image. | | Contact flyer holds address and schedule. | Add address, tap-to-call phone, email, and map button as page text. | Visitors can tap from a phone instead of zooming into a flyer. | | Old save-the-date graphics remain live. | Use one editable template and remove outdated graphics immediately after the event. | Prevents the site from looking stale. | Copy-Paste-Ready Text Blocks SALE SCHEDULE BLOCK
Sale starts every Monday. Sheep and goats begin at 11:00 AM. Cattle begin at 1:00 PM. For current sale details, check the latest Market Report or contact the office before hauling.

LOCATION BLOCK
Cow House Auction is located at 4002 US Highway 64, Kirtland, NM 87417. Add a Get Directions button that opens the address in maps.

HAULING PERMIT BLOCK
For current hauling permit questions, please call the office at 505-801-8393. Confirm final number before publishing.

COGGINS WORDING
For equine/Coggins testing questions, please contact the office before sale day so the correct current process can be confirmed.

WHAT'S HAPPENING PAGE HEADING
Weekly Sale Info and Current Announcements Page-by-Page Section 12 · Pages Page-by-Page Improvement Plan Each page gets one clear job instead of trying to make every page do everything. | Page | Main Job | Recommended Updates | | --- | --- | --- | | Home | Make visitors instantly trust they are in the right place. | Use one strong logo area, add a crisp daytime hero photo, place sale times and address as real text, make phone and directions tappable, reduce long italic text. | | Upcoming Sale Info | Show only current and upcoming information. | Replace or remove old February/April graphics, avoid hard-dated images unless they are updated weekly, add a real-text sale-date block. | | What's Happening | Be the weekly update hub. | Rename Site Content, use current announcements, keep Market Report link prominent, archive old notes below current information. | | Market Report | Make the current report easy to find. | Keep the newest report at the top, use date-labeled links, add short text explaining what visitors can expect in the report. | | Contact | Remove friction for calls, directions, and schedule questions. | Correct Kirtland spelling, standardize address, separate sheep/goats and cattle times, make address tappable, verify office/Mercantile phone use. | | Mercantile | Turn products into a stronger reason to visit. | Review next: product categories, hours, photos, pricing style, contact method, and cross-linking from homepage. | Photo Shoot Section 13 · Photography Photo Refresh — Fastest Visual Upgrade The homepage image sets trust immediately. The homepage image matters because it sets trust immediately. A dark, slightly blurry dusk photo can make a working, active business feel dated. Fresh daytime photography is the fastest visual improvement because it changes the feel of the site without rebuilding it. | Shot | Detail | | --- | --- | | Homepage hero photo | Wide, clean daytime shot of the yard, pens, and livestock with enough open space for text overlay. | | Trust-building operations photos | Office, sale area, pens, signage, loading/hauling area, and active-but-orderly work moments. | | Livestock detail photos | Cattle, sheep, goats, gates, pens, hands at work, and natural Four Corners setting. | | Mercantile product photos | Clean product images for categories such as tack, jewelry, gifts, tools, supplies, and seasonal items. | | Mobile-ready crops | Deliver horizontal hero images plus vertical crops for mobile, Facebook posts, and weekly sale announcements. | Efficient delivery: 20–40 polished web images, resized for fast loading, plus a smaller social-media folder for quick posting. This avoids oversized images slowing down the site. SEO & Access Section 14 · Findability Light SEO + Accessibility Tune-Up Make sure people can find the right information and use it easily from a phone. | Item | Detail | | --- | --- | | Page titles | Use direct titles like “Cow House Auction — Kirtland NM Livestock Auction” and “Cow House Auction Market Report.” | | Headings | Use clear headings once per section: Sale Times, Location, Market Report, Upcoming Sales, Contact. | | Alt text | Add short descriptions to meaningful photos, especially hero, yard, livestock, and Mercantile images. | | Clickable actions | Tap to call, tap to email, tap for directions, and tap to view current Market Report. | | Mobile readability | Avoid long italic blocks, tiny text inside images, and graphics that require zooming. | | Local consistency | Use the same name, address, phone, sale times, and town spelling everywhere. | Upkeep Section 15 · Maintenance Simple Upkeep So It Doesn't Go Stale Again The current system makes mistakes easy to repeat. A light checklist prevents that. Weekly Sale Update Checklist | Task | Done | | --- | --- | | Update the real-text Next Sale block first. | No | | Upload or link the latest Market Report and confirm the date is visible. | No | | Remove any expired save-the-date or special sale graphic. | No | | Check the homepage, Upcoming Sale Info, What's Happening, Market Report, and Contact pages on mobile. | No | | Verify phone number, address, sale times, and map button still work. | No | | Post the same current sale graphic to social media so the website and Facebook match. | No | Monthly Site Health Check | Task | Done | | --- | --- | | Scan for outdated dates, old flyers, broken links, duplicate links, and inconsistent phone/address information. | No | | Replace one stale image or rotate in one fresh image to keep the homepage feeling active. | No | | Review Mercantile categories or feature one product group if the store needs more attention. | No | | Back up current graphics and keep the editable template in one folder so nothing has to be rebuilt from scratch. | No | Issue Tracker Section 16 · Master Log Master Issue Tracker Every note in one place, with priority, page, and status. | Priority | Issue | Page | Status | | --- | --- | --- | --- | | Critical | Two phone numbers (FAQ vs site) | FAQ / Contact | Open | | Critical | “Memorial Day” mislabel on June 15 | Upcoming Sale Info | Open | | Critical | “Next week” carousel shows old dates | Home | Open | | Text | “JEWERLY” → “JEWELRY” | What We Offer | Open | | Text | “what your are bringing” typo | FAQ | Open | | Text | “coggins test on for equine” wording | FAQ | Open | | Text | Duplicate Terms & Conditions link | Footer | Open | | Text | “Site Content” placeholder title | What's Happening | Open | | Text | Inconsistent menu capitalization | Navigation | Open | | Tidy | Town “Kirkland” vs “Kirtland” | Contact flyer | Open | | Tidy | Sale times mismatch on flyer | Contact flyer | Open | | Tidy | Address format inconsistent | Site-wide | Open | | Tidy | Key info locked inside images | Multiple | Open | | Upgrade | Refresh homepage hero photo | Home | Proposed | | Upgrade | Convert image info to real text | Multiple | Proposed | | Upgrade | Evergreen flyer + upkeep system | Home | Proposed | Canonical Site Facts — Use These Everywhere CORRECT OFFICE LINE ......... 505-801-8393
TOWN ....................... Kirtland, NM (not “Kirkland”)
ADDRESS .................... 4002 US Highway 64, Kirtland, NM 87417
SALE TIMES ................. Sheep & Goats 11:00 AM · Cattle 1:00 PM
NEXT SALE .................. Monday, June 15, 2026 (not a holiday)
FAQ PHONE TO CORRECT ....... 505-493-3893 → 505-801-8393 Brand Section 17 · Direction Brand & Design Direction Rural, neighborly, dependable. Clean barnwood — warm, not rustic-cluttered. | Element | Direction | | --- | --- | | Feel | Rural, neighborly, dependable. Think clean barnwood — warm, not rustic-cluttered. | | Palette | Warm cream background (#FBF8F3), charcoal text (#2B2622), barn-rust accent (#A6432E), a sage/olive support tone (#5E6B43), and a wheat/gold highlight (#C9A23F). | | Type | One sturdy serif for headlines (Georgia / Playfair feel), one clean sans for body and labels. | | Imagery | Crisp daytime shots — the yard, pens, livestock, the sale ring, hands-on-the-rail detail. Replace the dark/blurry dusk hero. Until real photos exist, use bright daytime livestock-auction placeholders. | | Voice | Plain-spoken, friendly, confident. Short sentences. No jargon, no hype. | Canonical Business Facts — Use These Exact Values BUSINESS ......... Cow House Auction
TAGLINE .......... Livestock Sales Every Monday
LOCATION ......... Kirtland, New Mexico (never “Kirkland”)
ADDRESS .......... 4002 US Highway 64, Kirtland, NM 87417
PHONE ............ (505) 801-8393 — the single correct number (FAQ's 505-493-3893 was wrong)
SCHEDULE ......... Every Monday — Sheep & Goats 11:00 AM, Cattle 1:00 PM
WHAT WE OFFER .... Cattle · Sheep · Goats · Equine · Jewelry · Mercantile · Concession stand on site
HAULING PERMITS .. Out-of-state haulers call (505) 801-8393 for permit info
COGGINS / FAQ .... “We draw blood for Coggins tests on equine.” / “Please confirm what you are bringing.”
FEATURE PROUDLY .. The Market Report is updated weekly — buyers rely on it.

Do not invent prices, names, or sale results. If a value isn't listed, leave a clearly marked [confirm with Erica] placeholder instead of guessing. Pitch Deck Section 18 · Deliverable 1 10-Slide Pitch Deck Headline + 1–3 lines + one visual idea per slide. ~12 words per headline; one idea per slide; lead with the customer's benefit. | # | Headline | Body Copy | Visual Idea | | --- | --- | --- | --- | | 1 | Cover | “Cow House Auction — A Friendly Website Refresh.” Subtitle: prepared by Megan, Photography & Web Design, Four Corners. | Warm daytime hero image. | | 2 | The bones are good | Quick validation: solid page structure + the weekly Market Report is exactly right. Sets a no-criticism, neighborly tone. | Reassuring full-bleed photo. | | 3 | 3 things quietly costing you calls | The wrong phone number on the FAQ, the “Memorial Day” mislabel on June 15, and the stale “Next week” carousel (Feb/Apr graphics). Framed as risk to real customers. | An out-of-state hauler calling a dead number. | | 4 | Quick wins | 3–4 before→after text fixes as chips: JEWERLY → JEWELRY, what your are bringing → what you are bringing, Kirkland → Kirtland, mismatched sale times. | Before/after chips. | | 5 | Your info is invisible to Google | The sale date, times, address, and “concession stand on site” are locked inside images, so search engines and screen readers can't read them. One fix (real text) solves search + accessibility + weekly updates. | Image vs. real-text diagram. | | 6 | Fresh photography | Side-by-side: dark/blurry dusk hero (now) vs. a crisp daytime yard shot (after). The emotional lift. | Before/after hero. | | 7 | Before & After | Reveal a thumbnail of the mock homepage. “Here's your site, tidied up.” Hook to the live preview link. | Mock homepage thumbnail. | | 8 | How we'd work together | Options table: Quick Cleanup Pass (complimentary), Photo Refresh ~$300, Content & Search Tune-Up ~$250, Full Tune-Up ~$500, optional Seasonal Upkeep ~$60/mo. | Clean pricing table. | | 9 | Why me | Local Four Corners, 20+ years photography + marketing, photographer AND web designer in one, neighbor pricing, quick and low-pressure. | Portrait + local imagery. | | 10 | Let's talk | Soft CTA. “Even if it's just fixing the phone number, I'm glad to help.” Megan · 505-608-4566 · megan@boudieful.com. | Warm closing photo. | Mock Site Section 19 · Deliverable 2 Mock Homepage — The “After” Single-page, mobile-first. Every date/time/address/phone is real selectable text, tappable where noted. | Section | What to Build | | --- | --- | | 1. Header / nav | Single logo (one, not two). Nav, consistent case: Home · Upcoming Sales · What's Happening · Market Report · Mercantile · Contact. Tap-to-call button: (505) 801-8393. | | 2. Hero | Bright daytime livestock photo, dark overlay for legibility. Headline: “Cow House Auction.” Sub: “Livestock Sales Every Monday · Kirtland, New Mexico.” Two buttons: See This Week's Sale and Tap to Call. Regular weight type (no long italic blocks). | | 3. Sale schedule (real text) | Clean card: Every Monday — Sheep & Goats 11:00 AM · Cattle 1:00 PM. Tappable address: 4002 US Highway 64, Kirtland, NM 87417 (links to maps). “Concession stand on site.” Note “Market Report updated weekly.” | | 4. What We Offer | Text chips/icons: Cattle · Sheep · Goats · Equine · Jewelry · Mercantile. (Spelled “Jewelry.”) | | 5. FAQ (real text, corrected) | 3–4 Q&As: what to bring, Coggins/equine (“We draw blood for Coggins tests on equine”), hauling permits for out-of-state (“call (505) 801-8393”), payment/pickup [confirm with Erica]. | | 6. Market Report teaser | Highlight that it's current; link/button to the full report. | | 7. Mercantile teaser | One line + a button; clean product-photo placeholder [PHOTO: Mercantile goods]. | | 8. Footer | Single “Terms and Conditions” link (not duplicated), consistent address, tap-to-call phone, email, hours. Evergreen — no hard-coded single date. | Mock rules: every date/time/address/phone = live text, never an image. Address and phone are tappable. One logo per screen; one consistent address format; one menu capitalization style with the apostrophe in “What's.” No “Memorial Day” label; no stale carousel; “WE ARE OPEN” replaced by an evergreen “Open Every Monday” banner. Service Options Section 20 · Working Together A Few Ways I Could Help No pressure — pick whatever fits. Neighbor pricing. If any of the notes in this binder would be helpful to hand off, here's how we could work together. You can choose one piece or the whole thing — whatever feels right. I've done photography and web design here in the Four Corners for years, and since we're practically neighbors I'd keep it simple and fairly priced. Best recommendation: offer the Full Tune-Up first — it solves the real problem more completely than a basic typo pass, but it is still small enough to feel approachable. | Option | What's Included | Investment | | --- | --- | --- | | Quick Cleanup Pass | The “Fix First” items plus all the small text fixes — phone-number mismatch, the Memorial Day label, old carousel dates, the duplicate link, typos, placeholder title, and a tidy-up of the menu. | Complimentary if bundled / $150 standalone | | Photo Refresh | A half-day on-site shoot and edited gallery — a strong new homepage image, plus yard, pens, livestock, and clean product photos for Mercantile. | ~$300 | | Content & Search Tune-Up | Move the key info out of images and into real text, fix headings and address/time consistency, and a light SEO + accessibility pass so the site shows up better and reads cleanly. | ~$250 | | Full Tune-Up | The photo refresh and content tune-up together — with the cleanup pass included at no charge — at a slight savings over booking the paid pieces separately. | ~$500 | | Seasonal Upkeep (optional) | I keep the Save-the-Dates, “Next week” panel, and sale dates current so nothing goes stale again. Month-to-month, cancel anytime. | ~$60/mo | Whatever you decide is great — even if it's just fixing the phone number, I'm glad to help. Message to Erica Section 21 · Send Copy-and-Paste Message to Erica Ready to send — tweak and go. Message to Erica — copy, tweak, send Subject: Cleaned-up website notes — no pressure Hi Erica,

I cleaned up my website notes into a more organized plan so it is easier to see what I would fix first and what could wait.

The biggest things are not a full rebuild — they are the small accuracy issues that could cost calls or confuse customers, like the phone-number mismatch, the June 15 Memorial Day label, and the old sale graphics sitting under “Next week.”

The most efficient fix would be a focused tune-up: clean up the urgent items, standardize the address/sale times/phone number across the site, move the key info out of graphics and into real text, and then refresh the photos so the site feels more current. I also included an optional simple upkeep plan so dated sale graphics do not linger again.

No pressure at all — I can handle one piece or the whole thing, whatever is most helpful.

Megan
505-608-4566
megan@boudieful.com Contact Section 22 · Get In Touch Let's Find a Time Whatever you decide is great — even if it's just fixing the phone number, I'm glad to help. Give me a call or text anytime and we can find a time that works. Draft reply — copy, tweak, send Subject: Cow House website — ready when you are Hi Megan,

Thank you for the thorough once-over — this is exactly the kind of detail I needed. Let's start with the Quick Cleanup Pass, and I'd love to talk about the photo refresh for the homepage too.

What does your week look like for a quick call?

Thanks again,
Erica · Cow House Auction Megan Photography & Web Design · Four Corners, NM 505-608-4566 megan@boudieful.com ## Deck 1 — Cover Pitch Deck · Slide 1 of 10 Cow House Auction A Friendly Website Refresh Prepared by Megan · Photography & Web Design · Four Corners, NM ![heroImage](https://d6yvfl55smr7u.cloudfront.net/assets/3vct8sdh-1782152347309-generated-image.png) ## Deck 2 — Bones Are Good Slide 2 · Validation The bones are good. Solid page structure, and the weekly Market Report is exactly right. This is a tune-up, not a teardown. Clear, useful page structure Market Report kept current Real audience already trusts it ![heroImage](https://d6yvfl55smr7u.cloudfront.net/assets/wbeb31kr-1782152621938-generated-image.png) ## Deck 3 — 3 Risks Slide 3 · The Risk 3 things quietly costing you calls An out-of-state hauler reading the FAQ could call a dead number and never reach you. | Risk | Detail | Icon | | --- | --- | --- | | Wrong phone number | The FAQ lists 505-493-3893 while the rest of the site says 505-801-8393. | :icon-phone-off: | | “Memorial Day” mislabel | The June 15 sale is tagged Memorial Day, but that holiday was May 25. | :icon-calendar-x: | | Stale “Next week” carousel | February and April graphics still sit under a “Next week” heading. | :icon-image-off: | ## Deck 4 — Quick Wins Slide 4 · Quick Wins Quick wins A few minutes each — small corrections that make the whole site read cleanly. | Before | After | | --- | --- | | JEWERLY | JEWELRY | | what your are bringing | what you are bringing | | Kirkland | Kirtland | | Mixed sale times | Sheep & Goats 11AM · Cattle 1PM | ## Deck 5 — Invisible to Google Slide 5 · The Hidden Problem Your info is invisible to Google Your sale date, times, address, and “concession stand on site” are locked inside images — so search engines and screen readers can't read them. One fix solves all three at once. Locked inside an image Google sees nothing. Screen readers skip it. Updates mean remaking a graphic. Real website text Found in search. Read aloud. Edited in seconds each week. One fix = search + accessibility + faster weekly updates ## Deck 6 — Photography Slide 6 · Photography Fresh photography The fastest way to make the site feel current again. ![beforeImage](https://d6yvfl55smr7u.cloudfront.net/assets/1zjlb1p6-1782152620992-generated-image.png) ![afterImage](https://d6yvfl55smr7u.cloudfront.net/assets/3vct8sdh-1782152347309-generated-image.png) Now Dark, blurry dusk hero After Crisp daytime yard shot ## Deck 7 — Before & After Slide 7 · Before & After Here's your site, tidied up. Same friendly business — clearer, faster, and built so every detail is real, searchable text. Take a look at the live mock homepage. View the Mock Homepage ![previewImage](https://d6yvfl55smr7u.cloudfront.net/assets/3vct8sdh-1782152347309-generated-image.png) Cow House Auction Livestock Sales Every Monday · Kirtland, NM ## Deck 8 — Options Slide 8 · Options How we'd work together Pick one piece or the whole thing — neighbor pricing, no pressure. | Option | Investment | Featured | | --- | --- | --- | | Quick Cleanup Pass | Complimentary | No | | Photo Refresh | ~$300 | No | | Content & Search Tune-Up | ~$250 | No | | Full Tune-Up | ~$500 | Yes | | Seasonal Upkeep (optional) | ~$60/mo | No | Best value: the Full Tune-Up bundles photo refresh, real-text conversion, and cleanup together. ## Deck 9 — Why Me Slide 9 · Why Me Why me | Reason | Icon | | --- | --- | | Local to the Four Corners — practically neighbors | :icon-map-pin: | | 20+ years of photography and marketing | :icon-camera: | | Photographer AND web designer in one | :icon-layout: | | Neighbor pricing — fair and simple | :icon-hand-coins: | | Quick turnaround, low-pressure | :icon-zap: | ![sideImage](https://d6yvfl55smr7u.cloudfront.net/assets/wbeb31kr-1782152621938-generated-image.png) ## Deck 10 — Let's Talk Slide 10 · Let's Talk Let's talk Even if it's just fixing the phone number, I'm glad to help. Give me a call or text and we'll find a time that works. Megan Photography & Web Design · Four Corners, NM 505-608-4566 megan@boudieful.com ![heroImage](https://d6yvfl55smr7u.cloudfront.net/assets/wbeb31kr-1782152621938-generated-image.png) ## Current vs. Refreshed + SEO Side-by-Side Review · Current Site vs. Refreshed Site Your Site Today vs. The Refresh A clear before-and-after — what changes visually, and exactly how the search setup makes Cow House Auction the result people find first, on any device, browser, or internet provider. ![beforeImage](https://d6yvfl55smr7u.cloudfront.net/assets/1zjlb1p6-1782152620992-generated-image.png) ![afterImage](https://d6yvfl55smr7u.cloudfront.net/assets/3vct8sdh-1782152347309-generated-image.png) Now After Dark, dated, hard to read Bright, clear, built to be found What Actually Changes | Area | Current Site | Refreshed Site | | --- | --- | --- | | First impression | Dark, slightly blurry dusk hero photo that makes an active business feel dated. | Crisp daytime hero of the yard and livestock — instant trust the moment the page loads. | | Sale info | Date, times, and address are baked into a flyer image, so they go stale and can't be read by search engines. | Real, selectable text: Sheep & Goats 11AM, Cattle 1PM, with a tap-to-open map address. | | Phone & directions | Phone differs between pages (FAQ vs. site); address only lives inside an image. | One correct number — (505) 801-8393 — tap-to-call, plus a tappable address everywhere. | | Accuracy | “Kirkland” typo, “JEWERLY,” a wrong Memorial Day label, and stale Feb/Apr graphics. | Corrected spelling, evergreen “Open Every Monday” banner, no expired dates. | | Readability | Long italic blocks and two stacked logos crowd the top of the page. | Clean regular type, one logo, generous spacing — easy on phones. | | Findability | Key words live in pictures, so Google has almost nothing to read or rank. | Every detail is real text with proper headings and labels Google can index. | How the SEO Gets Embedded “SEO” just means making the site easy for search engines to read, trust, and recommend. Because the refresh turns image-locked details into real text and adds the right behind-the-scenes labels, search engines finally have something to work with. Here is exactly what gets built in. | Layer | What Gets Added | Why It Makes You Show Up | Icon | | --- | --- | --- | --- | | Real text content | Sale times, address, services, and FAQ written as actual words on the page — not inside graphics. | Search engines can only rank words they can read. Real text is the foundation everything else builds on. | :icon-type: | | Page titles & descriptions | Each page gets a clear title like “Cow House Auction — Kirtland NM Livestock Auction” plus a short summary. | This is the headline people see in search results. A clear, local title wins the click. | :icon-heading: | | Headings & structure | Proper section headings: Sale Times, Location, Market Report, Contact. | Structure tells search engines what each part of the page is about, so they match it to the right searches. | :icon-list-tree: | | Image alt text | Short descriptions on every meaningful photo (yard, livestock, Mercantile). | Lets your photos appear in image search and helps screen readers — accessibility and ranking at once. | :icon-image: | | Local business data | Consistent Name, Address, Phone and hours, plus structured “local business” markup behind the scenes. | This is what powers the map pack and “near me” results across every search engine. | :icon-map-pin: | | Speed & mobile | Right-sized images and a layout that works on any phone screen. | Fast, mobile-friendly pages are ranked higher and don't lose impatient visitors. | :icon-smartphone: | | One consistent identity | Same name, address, phone, town spelling, and sale times everywhere — site, footer, and listings. | Search engines trust businesses whose details match everywhere. Mismatches (like Kirkland) hurt ranking. | :icon-badge-check: | Found Everywhere — Not Just One Search Bar These fundamentals aren't tied to a single company. Google, Bing, Apple Maps, and the assistants on phones all read the same real text and local-business signals. So whether a buyer is on an iPhone or Android, using Safari, Chrome, or any internet provider, they're pulling from the same well-labeled information — and Cow House Auction shows up consistently. | Platform | Icon | | --- | --- | | Google Search | :icon-search: | | Google Maps | :icon-map: | | Bing | :icon-globe: | | Apple Maps | :icon-navigation: | | Safari & Chrome | :icon-compass: | | Phone Assistants | :icon-mic: | | “Near Me” Searches | :icon-locate-fixed: | | Facebook Links | :icon-share-2: | The Bottom Line When someone in the Four Corners searches “livestock auction near me” or “cattle sale Kirtland NM,” the refreshed site gives every search engine the exact, consistent, readable information it needs to confidently put Cow House Auction at the top — on whatever device or service they happen to be using. ## Mock Homepage Mock Homepage · The “After” Cow House Auction | Menu Item | | --- | | Home | | Upcoming Sales | | What's Happening | | Market Report | | Mercantile | | Contact | (505) 801-8393 ![heroImage](https://d6yvfl55smr7u.cloudfront.net/assets/3vct8sdh-1782152347309-generated-image.png) Cow House Auction Livestock Sales Every Monday · Kirtland, New Mexico See This Week's Sale Tap to Call Open Every Monday Sale Times Sheep & Goats 11:00 AM Cattle 1:00 PM Concession stand on site. Location 4002 US Highway 64, Kirtland, NM 87417 https://maps.google.com/?q=4002+US+Highway+64,+Kirtland,+NM+87417 Market Report updated weekly — buyers rely on it. What We Offer | Offering | Icon | | --- | --- | | Cattle | :icon-beef: | | Sheep | :icon-rabbit: | | Goats | :icon-squirrel: | | Equine | :icon-bird: | | Jewelry | :icon-gem: | | Mercantile | :icon-store: | Frequently Asked Questions | Question | Answer | | --- | --- | | What do I need to bring to a sale? | Please confirm what you are bringing before sale day. [confirm with Erica] | | Do you draw blood for Coggins tests? | Yes. We draw blood for Coggins tests on equine. Please contact the office before sale day so the correct current process can be confirmed. | | What are the requirements for out-of-state hauling permits? | For current hauling permit info, out-of-state haulers should call the office at (505) 801-8393. | | How do payment and pickup work? | Payment and pickup details: [confirm with Erica] | Latest Market Report Our Market Report is updated weekly. Buyers rely on it for current prices and trends. View Current Report ![mercantileImage](https://d6yvfl55smr7u.cloudfront.net/assets/okgkh9f7-1782152349633-generated-image.png) Visit Our Mercantile Check out our latest tack, jewelry, gifts, and supplies. Shop Mercantile Open Every Monday — Sheep & Goats 11:00 AM · Cattle 1:00 PM Cow House Auction Livestock Sales Every Monday 4002 US Highway 64, Kirtland, NM 87417 https://maps.google.com/?q=4002+US+Highway+64,+Kirtland,+NM+87417 (505) 801-8393 Email info@cowhouseauction.com Hours [confirm with Erica] Terms and Conditions